Founded by Jeff Martin, Smallcakes grew to become not just a name that’s recognized throughout the nation, but a standard for delectable treats everywhere. Every morning, Smallcakes bakes and frosts its signature cupcake flavors entirely from scratch. It’s this kind of commitment to providing exceptionally delicious, quality sweets that has catapulted this once small business into a booming franchise.


Martin created the signature cupcake flavors himself. With his creativity and talent, he brought the Smallcakes name into the limelight. Appearing on seasons 1, 2, and 7 of Food Network’s widely popular “Cupcake Wars”, people began demanding to get their hands on the mouthwatering creations they were seeing on TV, and Martin was more than happy to deliver!


After appearing on the daytime talk show “The View”, everyone from celebrities to everyday working folk started requesting Smallcakes at their weddings and other special events. USA TODAY even named Smallcakes as one of the Top Ten Cupcake Places in the country, and that’s something we proudly hold onto to this day!


With over 200 locations throughout the United States, the demand for high-quality, exquisite cupcakes with creative flavors is a testament to Smallcakes’ exponential growth. We know that as long as we keep carefully crafting sweets to the highest standards, cupcake domination will be inevitable!


Smallcakes’ slogan of “Maybe a Cupcake Will Help?” speaks for everyone who wants to celebrate a success, or ease a rough day. Our mission is to continue “…To use creative flavors, quality ingredients, and friendly service to provide the finest cupcake experience worthy of returning and recommending.”

Maybe a cupcake will help?

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